Numerous people I have met harbour the desire to write a book at some point in their life and I am no different. However a whole book can seem a daunting prospect, leaving many people shelving their writing dreams altogether. Recently I have decided that in order to pursue my writing seriously I need to start looking at it from a business perspective rather than an artistic one – and to that end Antonia Chitty’s book Commercial Writing – How to Earn a Living as a Business Writer is precisely the book I have been looking for.
A successful business writer herself, and author of several parenting and business books, Antonia’s book is full of proper ‘nuts and bolts’ advice. From advertising campaigns to blogs, press releases to magazine articles, training manuals to SMS marketing, there is a whole world of writing opportunities out there and through the course of the book Antonia guides you towards the right avenue for you. In her book Antonia speaks with a quiet authority which is both knowledgeable and trustworthy. At no point do you feel anything has been added as ’padding’ – everything in the book is pertinent, useful and to the point.
Part One of the book looks at how to become a business writer. It looks at setting up your business and your office, the financial and legal requirements of being self-employed, along with the equipment you will need. It then goes on to look at the skills, knowledge and experience must have (or acquire) as well as looking at good business practices such as writing contracts, setting fees, doing your research and getting paid. The final chapter then covers in some detail how to go out and find those all-important clients, both on and offline
The second part of the book gives a comprehensive and detailed insight into all the different markets for commercial writing – Advertising, Corporate Communications, Marketing, Public Relations, Journalism, New Media and other areas of related work. Antonia explains how to break into each market based on the skills, knowledge and experience you will need for each, as well as the type of work you could hope to attract, and the relevant training opportunities and professional organisations which can help you find the work you want.
A really interesting aspect of the book is where Antonia highlights the different personality traits suited to the different markets. Some people want their writing to lead to fame and recognition, but for many the thought of being in the limelight horrifies them. For people like this, she suggests Corporate Communications or Ghost Writing may appeal, or even related industries such as Indexing and Proof-Reading. Antonia encourages you to look honestly at your abilities and your weaknesses right from the start, to save you wasting time in pursuing avenues not suitable for you.
Having read the book I now feel better placed to pursue my writing in an area which suits my circumstances as a work at home mum, as well as my personality, and feel confident that I have identified an area and a niche on which to concentrate. All in all a must read for anyone serious about taking that leap from spare time writer to earning a full-time living from writing.
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Commercial Writing by Antonia Chitty
Don’t tell the ‘parent police’ but I let my son have chocolate buttons on toast for breakfast on his birthday. I joked with a friend that I had been a ‘bad mummy’, but actually when I thought a little more about it I decided I had probably been the opposite: a good mummy.
Accountants are always a bit anxious about that first meeting with a new client – what will a client think constitutes good record keeping? A carrier bag full of receipts and a few bank statements? Its often confusing when you start out as to what records to keep. There’s plenty of guidance on the net and plenty of software that promises to solve all your book-keeping needs, however, these come at a price and may not be the most flexible solution for your business.
So, it’s School Holiday time again which means a change of routine, less hours available in the day to work and energetic children to entertain. This is no mean feat for any work at home mum and a situation made all the more tricky when the weather is bad. Living in Britain we should have got used to the fact by now that it wouldn’t really be summer without some rain! However when faced with a wet day and bored children, it is very easy for tensions to rise. But wet days don’t have to mean boring days…..try some of our ideas for inside fun.
Our next book for review is another one generously donated by Crimson Publishing. How They Started – Global Brands was published last year and looks at some of the biggest global brands in the world today.
Most of the time I feel like I’m operating on a completely different time zone to my children. They never want to eat when I want them to, or get dressed, or have a bath, or – God forbid – go to bed!
Spare Room Start Up: How to Start a Business from Home
It’s holiday time again and already you may be beginning to wonder ‘How am I ever going to fit in any work?’. Most of us are self-employed because of the flexibility this affords us to be able to be with the children during their holidays. But how do you keep everything ticking along?
Today’s Follow Friday blog post is another one close to my heart and all about some of our lovely Mum’s The Boss members who regularly frequent the Twitter airways! All of them have fab blogs or websites, or in Sarah’s case both!
This week Mum’s The Boss is attending a local business event – not as visitors as you might think, but rather as invited guests where we will on hand to talk to visitors who are thinking of starting their own business.
Continuing our series of book reviews, we now turn to the Everywoman collection of Simple Approach pocket book business guides.
This week’s Follow Friday theme is one close to my heart – Advice for Work at Home Mums.
Now that I work from home my wardrobe of ‘work clothes’ consists of jeans, jogging bottoms and pyjamas! This is in sharp contrast to the vast array of trouser suits and shirts I wore to the office before I had children. So now, when I go to networking meetings or to meet with potential sponsors, I face a dilemma about what to wear. I want to look professional and businesslike – but I no longer feel comfortable in (or can fit into!) the suits of days gone by. So what is the dress code for a work at home mum?
We all know how our children benefit from an after lunch nap, and as busy mums we are probably all guilty of using that precious time to crack on with work or housework.
I chose to review Inspiring Women first because it had the most attractive cover, was the thinnest (so seemed more achievable to read in the short time I had) and finally (and probably most importantly) I was burning to know what these icons of women in business had to say.






