Up until 6 months ago I really didn’t ‘get’ blogging. Everywhere I turned I was being told that I should have a blog for my business. But in my mind a blog was just a very public diary and I had no idea how that could translate to the business world. Then in April Irene Houston, an online business trainer, came and spoke at one of our meetings about blogs. She explained that a blog, kept up to date with lots of fresh content, would drive traffic and support a more static business website, thus helping your SEO ratings. PING! The lightbulb in my head lit up – and I ‘got it’.
Days later our blog was up and running, albeit in a very basic form. Pressing the ‘Publish’ button on that first blog post was a scary moment – my ‘words’ were suddenly out there in cyberspace for anyone to read. But would anyone read it? I had no idea.
Irene had said that ideally a business blog should be updated at least 3 times a week. It seemed like a lot of work. What would we write about? But thankfully with two of us contributing to the blog, one of us has generally always got something to say! We also have lots of great members and contacts whose knowledge we can draw on to provide us with guest blogs, which helps to relieve the pressure and gets us out of a hole if we do happen to suffer from Bloggers Block!
And happily I have found the discipline of writing the business blog has unleashed the creative writer within. So much so, that I have, waiting in the wings, a personal blog, as some of these new ideas for posts don’t necessarily fit the audience or the tone of Mum’s the Blog. But the crazy thing is, I’m more nervous about writing for this second blog because a) this one will be pure, unadultered ME and b) I’m scared that once I start, I really won’t be able to stop!
There is something really quite addictive about blogging. It is the writing equivalent of Pringles – once you pop you can’t stop! For aspiring or frustrated writers, having a blog is an immediate window for your creativity, and an opportunity to communicate directly with an audience. It gives you a platform to express your views, your frustrations, you failures and your successes. It allows you to record, for posterity, little snippets of daily life that are all too easily forgotten, to reminisce and to rant. And sometimes, along the way, you succeed in entertaining, amusing or inspiring your readers – which is both a joy and a privilege, as well as a huge incentive to do it all over again.
So, for anyone thinking of dipping their toe in the water, beware – blogging may take over your life. Everywhere you go and everything you do will be potential material for a post. So you’d better start carrying a notepad and pen around with you wherever you go!
And for those of you who are already hooked, what do you enjoy most about blogging? The fame, the freebies, the freedom or the just the fun? Do you find it easy to fit in your daily fix? And do you ever see yourself running out of inspiration?
Popularity: 2% [?]
Blogging: once you pop you can’t stop!
Cake has been a fundamental part of
Halloween has become a massive event in the UK over the last few years, and the shops have been packed for weeks with all sorts of accessories, dressing up gear and decorations. This is all very well, but if you want to celebrate Halloween with your children, once you’ve dressed up, what can you actually DO? Some prefer not to trick or treat, and some may be too young, so what are the alternatives? I have hosted a few parties so here are some ideas to help you along with some Halloween fun with just your own or a room full of children……
At Amy Taylor Accountancy, you will find a friendly, personal service where children are welcome. Having been a chartered accountant and analyst for over 10 years, Amy Taylor recognised there was a need for local business people who are juggling a business and childcare to have somewhere they can meet their accountant and bring the kids without feeling intimidated.
I have been a big fan of Twitter for some months now, and there is no doubt that our business has benefitted enormously by the connections I have made online. As well as business connections though, there have been important personal connections, which in my view are just as important. People that I have connected to via Twitter and subsequently met in person have gone on to be good friends. And lastly there is the fascination of being connected to celebrities and being given a brief glimpse into their personal worlds – which is actually the main reason for this post!
Now my children are at school we have entered the realm of friends coming to play after school, and usually for tea as well. So what do you feed them? You want them to be happy, and to eat, and generally the obvious staple is fish fingers or chicken nuggets , chips and beans . However I have been trying some alternatives which provide something a little more varied and balanced and will still please my own children who are very fussy eaters.
Since leaving her ‘previous life’ career as a Buyer for a high street chain, Sarah Barnes has been working as an Interior Designer, setting up her company Ivy House Interiors in 2006. Ivy House Interiors aims to offer complete interior design solutions for everything from entire show-houses to the smallest downstairs loo!
Following on from our previous post about How to be an Accountant’s Perfect Customer, family-friendly accountant Amy Taylor explains to do’s and don’ts when claiming expenses for working from home.
In our first year in business we have spent the princely sum of £30 + VAT on promotional activity, paying for an insert service which interestingly had a zero return on investment! However we have managed to appear in the local press 3 times, the national press once, and have been interviewed on our local radio station. We have had a double page spread in a local parenting magazine distributed to over 10,000 mums through the school book bags, been featured on numerous websites and been promoted by several business agencies. We have also secured free venue use, free business advice, free business books and had over 20 prizes donated to a recent raffle. And we’ve done all this without ever having to resort to bribery or blackmail. So, how have we done it?
Today I read a great quote which really struck a chord with me. It said ”Be not afraid of growing slowly, be afraid only of standing still”. It struck a chord because, at the moment, as business owners we find ourselves at somewhat of a crossroads – keep on doing what we’re doing (i.e.stand still) or take a leap of faith and take our business to the next level.
I currently find myself in the enviable position of having both my children at school, and having gone through a period of ‘mourning’ at losing my babies, the day is my own to fill as I wish. When I was a stay at home mum most days had a vague routine of naps and feeds interspersed with activities - staying in, going to groups, visiting friends and fitting in the shopping, washing, cleaning as and when I could. Now my day has a clearly defined structure; 9am – 3pm are child free hours – free from routine and demands, for me to fill as I wish!
I am shocked and bewildered by an aggressive backlash to the recent Mumpreneur Conference in Birmingham, with delegates being accused of attending a ‘discriminatory’ event. One delegate has even been ‘dumped’ by a contact after discovering she had attended the conference. So what can have possibly caused the UK Mumpreneurs to be singled out and vilified over what was supposed to be a celebration of achievement?
The Knowledge Hub is the gateway for business support at the University of Bedford, offering organisations of all sizes the chance to develop via access to a number of initiatives. We have a variety of tools available to businesses, a wealth of experience in delivering business support and we are dedicated to helping companies become more innovative leading to sustainable growth. 





