Archive | November, 2009

Speed Planning for New Business

BP_Business_CentresBasepoint Innovation Centre and Business Base in Luton are hosting a free workshop entitled Speed Planning for New Business on Thursday 3rd December 2009 – 1.45pm – 4pm. The workshop is being presented by Patricia Wilson, Director of Frozen Ps

Patricia has developed a business improvement consultancy, specifically focused on implementation – because great ideas need to be converted into action! She has a background of practical operational management, typically clients range from Start Ups to existing business that have just got stuck, from one man bands to large organisations, including commercial business, schools and charities.  The process of planning for your business has a value in its own right and can sometimes be overlooked whilst coping with the day to day activity. A sound plan can help keep you focused on your goals and be used to manage your business effectively.

This session is designed to give you a set of guidelines to develop a framework for that plan if you are thinking of starting your own business, are already en route or wanting to ensure that you are on the right track!

Frozen Ps practical workshops for Start up Businesses provides an essential tool kit and Business Health check that you might not be aware of:

  • Create a one page plan for your business
  • An action plan ready for implementation
  • Learn what steps to take and identify your priorities
  • Learn how to define what makes your product or service different
  • Learn simple, cost effective and realistic methods to market your business
  • Take time to network with each other

To book your FREE seat please email heatherpedder@basepoint.co.uk or telephone  01582 434200

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Popularity: 6% [?]

Speed Planning for New Business

Posted in Bedfordshire0 Comments

Luscious Lemon Cake

cake-lemon4This recipe came from my friend after I tasted it at her house – so I have no idea of its true origins, but it is a great cake to make – quick, easy and very tasty. I have made this for Mum’s The Boss meetings and other occasions and it has always received many compliments. The other great thing about this cake is that it only uses ingredients that I would always have in the house. And maybe – just maybe – the squirt of lemon juice goes some way towards your 5-a-Day!!

Lemon Cake
4oz soft margarine
6oz self raising flour
6oz sugar
4 tablespoons of milk
2 large eggs
Squirt of lemon juice

  • Put all ingredients in a bowl and mix well.
  • Pour into a lined loaf tin
  • Bake at 180C for approx 35 – 45 mins
  • Once cool slice and fill with butter cream and/or lemon curd
  • I often drizzle with lemon icing –just icing sugar mixed with lemon juice

Good luck – and enjoy!

2EZ2YE4F2VNT

Popularity: 33% [?]

Luscious Lemon Cake

Posted in Cake5 Comments

Our Greatest Honour (so far)

number10A few weeks ago I wrote about my Golden Twitter Moment, when I was honoured to receive a ’tweet’ from the magnificent Stephen Fry. When I read back over that post I still get goosebumps at the fact that, from amongst all those hundreds of thousands of followers, he happened to notice me! However, we @mumstheboss (aka Sam & Helen) now find ourselves in an even more honoured position, all thanks to Twitter. We have been invited, by @sarahbrown10 to Downing Street!

On 4th December we have been invited to the Downing Tweet Christmas Party, at a reception in support of the Million Mums Campaign, the patron of whom is the Prime Minister’s wife Sarah Brown. This is a campaign which we have personally supported and publicly promoted on Twitter by wearing a White Ribbon Alliance ‘twibbon’ on our avator.

The Million Mums Campaign is run by The White Ribbon Alliance for Safe Motherhood. Every minute of every day, a woman dies of pregnancy related complications, totaling more than one half million women each year. The White Ribbon Alliance is an international coalition bound together by a common goal: to ensure that pregnancy and childbirth are safe for all women and newborns in every country around the world.

The aim of the Million Mums campaign is simple: Sign up a million people to speak out against the needless deaths of women in pregnancy and childbirth around the world. So if you are lucky enough to be a mum who had a happy and healthy pregnancy, then maybe you would like to join the campaign too and donate £1 or more to help prevent children all over the world being born without a mum to take care of them.

I don’t know why we have been chosen to attend such an amazing event, but I do know it would never happened without Twitter.  And if, in some small way, we can help spread the message and encourage more people to join the campaign, then that will make all our tweets about baking cakes and drinking wine (as well as running great events for business mums!) even more worthwhile!

Popularity: 6% [?]

Our Greatest Honour (so far)

Posted in Charity11 Comments

Personalised Kids Art by Carla Daly

bustour_MEDIn August this year Mum’s The Boss member Helen Lindop, owner of Business Plus Baby, gave birth to her second baby. Helen was at our very first networking meeting in September 2008 and we lived her second pregnancy with her, watching her bump grow monthly at each meeting!

To celebrate the birth of our first “Mum’s the Boss baby” we ordered a personalised print from business mum & artist Carla Daly.  The print is from one of Carla’s original designs and contained a whole host of personalised information, including the name of baby, mum, dad and his sister, as well as the time he was born, the name of the hospital he was born at, and his weight. But the whole thing is done in a wonderfully quirky way which is perfect if you aren’t a fan of the more traditional pastel shades and teddies.

Carla specialises in art for your baby’s nursery or your child’s bedroom, and her main theme is jungle animals, with the odd octopus or farm animal thrown in for good measure! The colours used are bold and vibrant and the pictures have lots of detail so children will delight in discovering new elements within them all the time. Carla also produces alphabet wall stickers, growth charts, personalised door signs and maps, all of which would brighten up any childs room and make an unusual and thoughtful gift.

For a full range of Carla’s work visit her websites www.carladaly.com or www.carladaly.co.uk

Popularity: 12% [?]

Personalised Kids Art by Carla Daly

Posted in Mumpreneur Profiles, Products, Reviews2 Comments

An Ode to Plans

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Just in case you having one of ‘those’ days when nothing’s going right and you’re wondering why you bother – here’s a little something to let you know you are NOT alone and hopefully bring a little smile to your face!

I’ve got snot on my skirt, and sick on my shirt,
Everything’s covered in kiddie dessert,
I’ve no time to change,
So I’ll just look deranged,
In clothes smeared with baby food,
Thrown from close range.
What I really want now is a sleep or long soak,
But no time, I’ll have to drink coffee and coke,
I’ve lost control, it just is no joke,
Life would be easy if I were a bloke.
I’ve no time to eat, that would be a treat,
A romantic meal an impossible feat.
Real food would be great,
But it’s part of mums’ fate,
To only eat scraps the kids leave on their plate.
Where is the note I wrote to myself?
I’m sure it was there, in that pile on the shelf,
When was the party for Lucy and Fay?
Oh bugger, it happened yesterday,
I’ll have to ring them or send them a note,
If it goes on like this I’ll cut my own throat.
I’ve got so much to do, it makes me feel blue,
And where should I start? I haven’t a clue.
My list is so long,
Where do I go wrong?
I need a plan to move me along.

This poem was taking from Allison Mitchell’s book Time Management for Manic Mums. Allison is a mother of 3 and successful businesswoman, www.mumscoach.com has a masters degree and is an NLP (neuro linguistic programming) Master Practitioner.

Popularity: 5% [?]

An Ode to Plans

Posted in Ideas for Mum4 Comments

Workshop: Removing Barriers To Progression

exemplas rgbAs part of the Building Enterprising Communities project, Exemplas in partnership with EEDA (East of England Development Agency) is running a workshop to support local people in overcoming their barriers to succeeding in self employment.

Exemplas is a non-profit distribution organisation with a deep fund of expertise in a range of disciplines that enhance performance and influence success. These include corporate development, leadership, skills and training, change management, enterprise, diversity and many more. They also jointly run Business Link East.

The workshop, entitled Removing Barriers To Progression, is aimed at anyone currently not working (either unemployed, redundant or parents wanting to return to work) and is free to attend.

Location: Houghton Regis Library, Bedford Square, LU5 5ES
Time: 9:30 – 16:30
Date: Tuesday 1st December

Whether you are being held back through lack of confidence, are worried by gaps in your knowledge or you just don’t know in which direction you are heading, then this cognitive based workshop supports you in identifying the things that are holding you back – and accessing the skills and capabilities that will get you moving towards your personal goals.

To book a place on this workshop, please call 01707 398384 or email your full name, telephone number and email address to bookings@exemplas.com

Popularity: 7% [?]

Workshop: Removing Barriers To Progression

Posted in Bedfordshire3 Comments

Fantastic Flapjack

flapjackI’ve tried lots of flapjack recipes over the years but this one consistently gives the ideal mixture of crunch and chew! It’s always a hit at our meetings with the mums and children alike. And the final seal of approval? Even my fussy little eaters like it!!

Flapjack is a great standby as you only need 4 ingredients which are cheap, everyday things you would normally find in your kitchen cupboard anyway. It is super quick and easy to make, keeps well and is great for lunchboxes. Plus you can always ring the changes by adding some dried fruit (raisins, cranberries or chopped apricots), chocolate chips, nuts, or even be completely decadent and pour melted chocolate over the top, then refridgerate.

Fantastic Flapjack
200g butter
200g light brown sugar
140g syrup
350g rolled oats

  • Melt the butter, sugar and syrup in a saucepan over a medium heat
  • Mix the rolled oats into the melted mixture
  • Press mixture down firmly into a greased baking tin 34×24cm
  • Bake at 180C for 20-25 mins until golden brown
  • Mark into squares/fingers whilst still warm but leave to cool completely before removing from tin

And for any of you mums who happen to be breastfeeding, oats are a great way to boost your milk supply – so you have the perfect excuse to eat as much flapjack as you like!!

Popularity: 13% [?]

Fantastic Flapjack

Posted in Cake0 Comments

Birthday Brainstorming

42-16394636OK people, I need your ideas. I am going to be 40 in just under 3 months and I need suggestions as to how I can celebrate reaching the age ‘at which life begins’.

I have never really celebrated any of my milsetone birthdays – my 21st involved getting drunk with friends at university and my 30th was a meal with family and friends at our local Italian restaurant. I’m not looking for things like sun-drenched holidays or world cruises – I’m looking for magical ways I can mark the occasion without breaking the bank, that I’ll remember forever.

I must confess that I am secretly relishing the idea of growing old disgracefully and cannot wait until I reach my 50th so I can join our local chapter of the Red Hat Society. But until then I need to make the most of my 40s and squeeze everything I can out of them! Sam Thewlis (@samthewlis) and I have already pencilled in a joint Twitter party, as our birthdays are quite close together (although she is much younger than me!) to which you are all cordially invited – wear what you like but please DO bring a bottle!

So please throw some ideas into the hat – the best one gets a slice of birthday cake!

Popularity: 4% [?]

Birthday Brainstorming

Posted in Ideas for Mum8 Comments

We’re Cupcake Crazy!

cupcakes 004Last week 8 of us attended a Mums Who Bake Cupcake Decorating Course in Milton Keynes. Vicki Hoskins, the founder of Mums Who Bake, started running the courses as a way to demonstrate the amazing cake decorating equipment she sells in her online shop, but the courses have proved so popular in their own right that she is finding herself booked up months in advance.

When we arrived we were each presented with a box of 12 plain cupcakes for us to decorate. We were then taught about the different types of icing – glace, fondant and buttercream – and how to colour and pipe it. Then we were let loose on the vast array of cutters, icing pens, edible glitter, coloured balls and pearlescent spray and given free reign to decorate our cakes however we wished. Vicki was partly trialling her Christmas Decorating Course on us, so the finished results were a mixture of Christmas/Kiddy/Wedding style cakes because everyone just wanted to have a go at everything that was on offer. So the finished result was 8 boxes of rather eclectic looking cakes which looked surprisingly professional – and tasted absolutely divine!

It was such a lovely way to spend an evening with friends, doing something creative without little hands getting in the way! It also gave me a great sense of achievement, coming away with a box of beautifully decorated cakes. I love baking, but I normally opt for no nonsense home baking without the frills – but it boosted my cooking confidence knowing that I can now make the things I bake look pretty too.

I can’t recommend Vicki’s courses highly enough and am looking forward to going back to do one of the specialist courses, now that I know what I’m letting myself in for, so I can come away with an even more presentable box of cakes!

NB. For those of you on Twitter, if you want to put names to faces, going rouns the table left to right is Pippa (non-tweeter), Sarah @Ivy_House, Susie @susie72, Sue @pulsescreening, Helen @mumstheboss, Lesley (non-tweeter) and Sam @mumstheboss. So now you know!

 

Popularity: 14% [?]

We’re Cupcake Crazy!

Posted in Cake0 Comments

Mum’s The Boss Guide to Twitter

Twitter-LogoPeople use Twitter for many different reasons – to chat, to celebrity-watch, to keep up to date with a particularly industry or market sector, or to promote a blog or a business. Whatever your reasons for using Twitter there are certain things you should be mindful of but these are particularly important if you are using Twitter to market your business.

We started using Twitter 8 months ago and had no idea what we were doing. But through trial and error, and following some of the great advice available online we quickly got the hang of it. Like our Guide to Free Publicity, this is a lighthearted overview of what has worked for us. So now we are proud to present - The Mum’s the Boss Guide to Twitter!

Be Yourself – one of the huge benefits of social media is the ability to engage with potential customers and clients on a personal as well as a professional level, so let your personality shine through! Talk about things other than your business – your family, pets, hobbies etc – to give a more rounded view but always do so in a careful way without giving away too much specific information. And don’t ever try to be something your not. People like to do business with people they like. If at a later stage they find it was all an act it will not endear them to you. And apart from anything else, it’s hard work pretending to be something you’re not.

Know your audience – as with any form of marketing, knowing who your audience is and how to speak to them is half the battle. Once you have identified your perfect customer, speak to them in their language about things that will interest them, not just about your business, to help build up a positive relationship online .

Quality not Quantity – this does depend somewhat on your business but generally it’s better to have less quality followers than thousands of spammers and wierdos! If you have an online sales business it is obviously good to have a large following, however you will probably still be aiming your product at a specific type of customer, so seek out your ‘perfect’ customer to follow, in the hope that they, and all their friends, will follow you back. And if you find yourself following people of little interest, don’t be afraid to unfollow them – your live feed should be full of posts that add value, either personally or professionally.

Watch what you say – it can be tempting to get embroiled in long conversations or to bear your soul when you’re having a bad day, but do always bear in mind that anything you tweet is then in the public domain. Think carefully – especially if you are feeling low or have had a drink - you really don’t want to damage your brand or your reputation. Things can spread like wildfire on Twitter. Just think about the furore at Jan Moir’s article about Stephen Gately’s death or the torrent of support for Stephen Fry when he threatened to quit Twitter. You never know what might be picked up, and by whom, so always think before you tweet.

Mind your Manners – Twitter has its own online etiquette and it is polite to thank people who retweet your posts or recommend you. Many people also like to thank new followers for following them, and it’s always much nicer to get a personal welcome from someone who has taken the time to look you up and find out something about you. And lastly, try not to use bad language – you really don’t know how sensitive your followers are and it won’t do your brand any favours.

Use Humour (with caution) – nobody wants to be bombarded with sales spiel or lectured all the time and many small business owners and home workers use Twitter as their down-time, rather like a ‘virtual tea-break’ . So a bit of light banter, a link to an amusing news story, a funny quote or just something unusual that has happened to you that day is generally well received, particularly by any of your followers who may be having a bad day.

Be Interesting – there is simply no point in tweeting if you don’t add some value by doing so. Yes, your business is brilliant and amazing, but sometimes it’s just as valuable to share information about great service you have received, a great holiday resort you have visited, or a delicious recipe you have discovered. I for one have picked up no end of useful tips from people that have nothing to do with business – topical news items, interesting blog posts, information about films or TV programmmes. So if you discover something that interests you, chances are other people will be interested too – so share it around.

Pay It Forward - try and use your Twitter habit to help others. If you notice someone very new to Twitter is following you, introduce them to your followers and extend a warm welcome. If you have a large following, retweet relevant postings of people who have a much smaller following, thus spreading their message even wider. Retweeting is at the heart of the community spirit of Twitter and you will find that the more you do to help others, the more people will be inclined to help and support you. 

Don’t overdo it – lots of people find Twitter a bit addictive once they get going, and it can take over your day. But don’t tweet about absolutely everything you do (i.e. every meal you eat ot TV programme you watch, or when you go to the loo!). You can have TOO much of a good thing and if you appear too frequently on someone’s live feed they may get fed up of you and unfollow you. Don’t forget you can Direct Message people – not everything you share with your contacts has to appear publicly.

If in doubt, tweet about cake (or food in general) – it may seem banal and trivial but eating is a fundamental need that binds us all together, so sharing a virtual cup of tea and a slice of cyber-cake can provide you with those water cooler moments you miss when you work from home.  And if you ever need some cake inspiration, take a look at our recipes in the Cake section of this blog!

Twitter is an amazingly powerful, free resource for you to market your brand, and if used properly can reap huge benefits for your business. And if you found our guide useful you may also enjoy Mrs Stephen Fry’s Indispensible Guide to Twitter – one of the funnisest Twitter Guides you’ll ever find!

Popularity: 5% [?]

Mum’s The Boss Guide to Twitter

Posted in Business Tips2 Comments

What’s the Colour of Mummy?

EducationA week ago I posted a very flippant comment on Twitter to this effect: “Have developed a bit of a ‘thing’ about brightly coloured clothes since becoming a mum. I’m terrified I’ll disappear completely otherwise…” At the time I thought it was quite amusing but the more I thought about it, I felt like I had scratched the surface of something much deeper, to do with my own identity and how that has changed since I’ve had children.

Before I had children I was just me – Sam. Yes, I was a daughter, a sister and a fiancee too, but essentially I was the centre of my own little world. All that changed when Baby No1 came along, although I managed to cling to a little bit of my identity until Baby No 2 came along 19 months later. Then whatever Sam had been got buried under the nappies, wet wipes and breast pads that defined my new world.

In many ways having children has brought me out of myself. I used to be quite introverted and self conscious – but it’s not just about ME anymore, and that has been quite a welcome release. And on a good day I feel as though as I have become a member of the biggest and best club in the world. But at other times I feel lumped together with every other mum in the world, like we are all just one big maternal blob.

Womens-Magenta-Rainyday-Mac_D66069D8One of the times I started to feel this most was on the school run, particularly on grey, rainy days. Then all the mums seemed to morph into a sea of black, grey or navy coats and umbrellas. So to counter this, last year I bought myself the brightest pink raincoat I could find, with clashing green lining. Normally I wouldn’t dream of buying a coat that colour – coats should be practical and neutral so they go with anything. But it was suddenly really important to me to stand out from that crowd. This year I have bought another winter coat which is brightest turquoise I could find. And as a finishing touch, I have bought a stripy scarf and glove set, made up of every colour of the rainbow, so they will go with whichever of the loud and garish coats I am wearing!

I just don’t know what’s come over me. I’ve never been attention seeking before in my life. But now if I see an item of clothing that is colourful, preferably with colours that clash, I’m drawn to it like a moth to a flame. For the first time in my life I have coloured shoes, rather than just brown or black, an array of coloured handbags, multicoloured beads and more shocking pink in my wardrobe than Barbara Cartland!

And do all these colours help to stop me from disappearing completely? Some days I really think they do………

Popularity: 4% [?]

What’s the Colour of Mummy?

Posted in Articles, Ideas for Mum4 Comments

Fabulous Fridge Cake

ChocFridgeCakeI have been making Chocolate Fridge cake for as long as I can remember, and is probably the most popular and requested cake that I make. In fact I have been known to ‘pay’ for things in fridge cake, and in some households a whole tray has been known to be eaten in one evening! I am never without these ingredients in my house and it is something I make at least once a month.

Like most things I enjoy cooking it is very quick & easy, but also a recipe without the use of scales, and with some flexibility with ingredients – which makes writing it down quite tricky! However I have been asked so many times now how to make it I felt I should give it a go……..

*** All quantities are approx, but with all these lovely ingredients you shouldn’t go too wrong***

Chocolate Fridge Cake

200g soft margarine
4 large spoons golden syrup
1 heaped tablespoon coco powder
1 packet plain digestive biscuits (rich tea, malted milk or others will also do)
Large handful raisins (this is optional – can also be sultanas, currants)
Large sprinkle chopped mixed nuts (this is optional)
Approx 200-250g dark or milk chocolate

  • Bash biscuits into crumbs and small pieces with a rolling pin
  • Put in a bowl with raisins and nuts
  • Melt margarine, syrup and coco powder in pan until well combined and just starting to bubble – I always taste this as you should be able to tell if it needs  more of anything
  • Pour over dry ingredients and mix well  so all combined
  • Press down into a foil lined baking tray (approx 24cm x 21cm)
  • Melt chocolate and pour over the top
  • Leave overnight in fridge and cut up
  • Best kept and served straight from the fridge.

Warning: Share this with family & friends at your peril – it may lead to repeated requests for making, and you may find it disappearing from the fridge at an alarming rate. I also take no responsibility for the amount of calories or the addictive nature of this!

And if anyone masters some exact quantities then feel free to come back and post them!

Popularity: 100% [?]

Fabulous Fridge Cake

Posted in Cake3 Comments

‘Business as Usual’ radio show & podcasts

radioIf you are looking for business help and advice, then the web has literally thousands of resources, so where do you start?

Julie Stanford, MD of The Essential Business Guide, presents a weekly radio show, Business as Usual, on RadioReverb 97.2FM and www.radioreverb.com. Each week Julie is joined by different expert guests and the show is packed with candid discussion and practical ideas for busy business owners.

Now in its 4th series recent topics have included Thinking Strategically, Leader vs. Manager and Building Your Brand. Many of the expert guests have their own businesses and so give a very personal view of how they run their own businesses, as well as advice for others.

Following broadcast, the shows are posted at www.essential-business.co.uk/blog/ and on iTunes. (At the iTunes store, click on ‘Podcasts’, then ‘Power Search’ and type ‘Julie Stanford’ into the author field).

Well worth a listen – and a nice change from reading blogs and business books.

Popularity: 4% [?]

‘Business as Usual’ radio show & podcasts

Posted in Business Tips0 Comments

Time Management for Manic Mums – by Allison Mitchell

timemanagementIf the title didn’t grab your attention then the bright pink & orange colour scheme on the cover certainly would!  Every mum I know would love to be given an extra hour in the day – either for all the things they haven’t done – or just for themselves. This book just may have the answer…..

One of my first thoughts was – if I was manic how would I find time to read this book?  Well the answer comes in the Introduction where that very point is addressed; Allison offers several suggestions, including a technique to speed up your reading.  The book has been organised to be read in a variety of ways, including sequentially with ‘homework tasks’, however it is also possible to dip in and out of the specific chapters that take you fancy.

So what qualifies Allison to write this? The answer is a long one, but top of the list comes mother of 3 and successful businesswoman (founder of a parent coaching company www.mumsanddads.biz), as well as a masters degree and an NLP (neuro linguistic programming) Master Practitioner. 

Despite this frightening sounding array Allison writes in a very friendly, down to earth and direct way. Every chapter starts with ‘An ode to……….  my favourite one being ‘An Ode to Plans’ which begins;

I’ve got snot on my skirt, and sick on my shirt,
Everything’s covered in kiddie dessert,

….something only a mother could write and understand! In addition to these hilarious poems are a series of ‘Tips’ and quotes from both  Mum’s  and Kids which add some lightness.

However, as well as the humour there is a real message and methodology here about gaining control of your life again. At the core of that is valuing your time, evaluating where you currently are and reigniting your dreams, which most mums lose in the life after children. Allison guides you through using some ‘tools’ including the ‘Eye of Time’ (very similar to the Wheel of Life model)  which is used to focus on 8 specific aspects of your life, and The Shopping Basket of Life which helps you to prioritise tasks.

This book is great for making you find time to identify old habits that have led you to the current chaos and taking you gently but firmly by the hand and guiding you back to a more orderly and calm way of life. Any book that has a Wine bottle Theory of Time Management and a weekly task that involves buying and eating a box of chocolates can’t be bad – just don’t forget all the other bits!

Popularity: 7% [?]

Time Management for Manic Mums – by Allison Mitchell

Posted in Books, Reviews1 Comment

Focus on… Lesley Singleton, LS Media Ltd

LesleypicOct09Lesley Singleton has been working in consumer PR and the media for more than a decade. In that time, she’s worked for big London PR agencies (including PR Week’s “Agency of the Year”) as well as in-house for a major airline and a high street bank. She managed press office functions whilst also devising and implementing strategic PR campaigns for a wide range of brands including Blockbuster Video, P&O’s Ocean Village and KLM. Lesley’s diverse career has seen her handle the publicity for a Michael Ball Christmas album, oversee a press conference for the DVD release of ‘Joseph’ starring Donny Osmond and Joan Collins and launch a cruise ship with help from Ulrika Jonsson.

Leaving the bright lights of London behind, Lesley moved to Cranfield in 2004 and took up a PR role with Monarch Airlines, based at Luton. However, after having her son in November 2005, she decided to ‘go it alone’ and LS Media Ltd was born in May 2006. Specialising in business-to-consumer PR and media relations, Lesley has continued to work with a diverse range of clients in the travel, mother/baby, beauty, food, literary and self-help sectors. She’s worked with start-ups and mumpreneur businesses – including Mums Who Bake, Sporty Bump and Smallprint – as well as established brands such as The Open University.

Lesley gave birth to a daughter in September 2008 and LS Media Ltd has continued to go from strength to strength. 2009 has seen Lesley vastly expand her portfolio by generating extensive national print and broadcast coverage for travel companies, organic beauty brands and a number of new self-help books. October sees her co-host a PR Secrets seminar at the UK’s first Mumpreneur Conference in Birmingham.

What inspired you to start your own business
Getting a call on my mobile from an irate travel journalist at 3am, demanding to know why his plane was delayed. I was six months pregnant, working in the PR department of a major airline at the time and it hit me that being on-call 24 hours a day in case of a crisis just wouldn’t be compatible with a small baby in need of night-feeds.

What has been your biggest challenge
I think, like most people starting out on their own, trusting in yourself is a huge step. Even though I’d been working in PR and the media for a decade and had a solid proven track record, it was nerve-wracking trying to do it alone without the support of a team – I really had to learn to trust my own instincts, believe in myself and what I was capable of. I wouldn’t have been able to do that without a very strong group of friends behind me, many of whom I’d worked with in the past… any time I was doubting myself or a tough decision I’d made, I’d pick up the phone for that extra reassurance.

What have you learnt about yourself since you became self-employed
I’ve learnt that I’m more confident than I thought I was! I think when you’re working as part of a team of big characters, it’s easy to hide in the shadows sometimes, but now I have no choice but to put myself out there – whether in terms of pitching a client story or drumming up new business. I miss the banter that comes with an office full of creative types, but Twitter seems to be helping on that front and I now have my ‘water-cooler’ chats there instead…!

What has been the best thing about being your own boss
Being my own boss has given me the opportunity to work with brands I truly have a passion for – I’m not forced to take on clients or projects I don’t connect with or believe in. I’ve found clients in completely different sectors to those I’d worked in historically and I’ve invested in educating myself in new technologies and media sectors, ensuring that my business moves with the times and isn’t stuck with a limited skillset. Above all though, being my own boss has allowed me to experiment with my own working practices and I’ve finally been able to create a work/life balance which suits me, my family and my clients perfectly. My clients understand that I work part-time and aren’t shocked to receive emails from me late at night when I’m catching up on the admin!

If you could give one piece of advice to an aspiring ‘mumpreneur’ what would it be?
When I look back to the very beginning, I do think I went into this with my eyes closed a little to the financial side. I had a very naive idea of start-up and running costs and this has been a tough obstacle to overcome. So my biggest piece of advice would be to really, really do your research: look at what you’ll need to lay out in your first year, what assistance is available, if there are any grants you’re entitled to.

For find out how Lesley can help you with your PR, please visit www.lsmedia.co.uk or email Lesley@lsmedia.co.uk

Popularity: 13% [?]

Focus on… Lesley Singleton, LS Media Ltd

Posted in Bedfordshire, Mumpreneur Profiles4 Comments

Office Stationery for Breast Cancer Care

filofaxNeed to get organised and start planning for 2010? Then how about this pink filofax from online office supplies retailer Euroffice, where £2.20 will be donated to Breast Cancer Care.

Euroffice has a range of pink office supplies where money is donated to breast cancer, including notebooks, diaries, pens and staplers, which would make the perfect Christmas present for the business woman in your life or a bright and cheerful way to liven up your own desk!

Popularity: 8% [?]

Office Stationery for Breast Cancer Care

Posted in Charity, Products1 Comment

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