“It’s all about Attitude” states the back cover boldly of Making it – Women entrepreneurs reveal the secrets of their success. This book has been written to examine why and how some women have managed to create very successful businesses, whilst juggling their family and home lives, but also, more importantly how you can join them in being a success too.
Attitude is the acronym that has been used for the chapter titles, Accentuate the Positive, Total belief, Trust, Innovate, To aim high, Unstoppable, Determined and Enthusiasm, and is very much the dominant theme running throughout the book. It is all about how YOU are in control, and YOUR attitude can determine whether or not your business is a success or a failure. If you are lacking motivation, or feeling a lack of focus or direction then this is certainly a good book to pick up.
Each chapter is made up of Mentoring moments, Entrepreneurs experience and an in-depth section where the authors meet and discuss business with a range of successful businesswomen. Whilst that in itself is interesting, it is really the last section of each chapter which is most useful. It is all very well reading about successful people, but that can leave you feeling even more flat and confused about what to do next. The final part of each chapter takes what has been achieved and breaks it down into a few simple bullet points and demonstrates you how you too can model that success. You then have to complete an ‘attitude exercise’ to see where you score, and finally you are given 3 steps to help improve your performance in this area.
This book has been co-written by Lou Gimson and Allison Mitchell. Alison is an inspirational coach and trainer and an NLP Practitioner. Lou is an experienced and accredited business trainer and coach and is a founder member of the charity foundation ‘Dream Buddies’ which helps individuals realise their potential. They have a wealth of experience which they have bought to this book and offer both professional advice and personal insights.
