So how did you all get on with the first tasks from last month? Easy huh? Bet they got you thinking though. The trouble (or even benefit) of any aspect of internet marketing is that the internet constantly changes. So you need to keep up with the times to make sure whatever you are doing is fresh. So let’s get on with this months tasks!
SEO Task for August
Do you remember last month when I asked you to write down your top 10 chosen words that you would hope to be found by? These are your keywords. Keywords work even better for your website when those words can be found on your website itself a couple of times however, the overuse of keywords, a practice called ‘keyword stuffing’, will cause a web page to be penalized and the SEO ranking may be decreased. So as you can see, it’s all about balance.
Your Task: How many times do these words appear on the front page of your website, actually in the copy itself (in the text)? Are they all in there at least once? If not, maybe it’s time to look at your copy and add these words in.
Social Media Task for August
The power of the Retweet!
Retweeting is when you share another persons Tweet on your stream. For example it may look like this: “RT @mumstheboss: Internet Marketing #2 post here www.here.com”
Whilst ReTweets’s are great for sharing information they are also a really good way to network and make new contacts on Twitter. Most people (well the polite ones anyway!) will say ‘Thank You’ for ReTweeting them, use this as an ice breaker and say hello.
Your Task: Retweet at least 3 new people every day for one week. If you only follow a small amount of people and you cannot find anything you would like to ReTweet then perhaps it’s about time you started following some new people. Don’t be afraid to see who your friends are following, you can follow them too if they sound interesting. Give it a go. ReTweets can be the first step to a conversation and then that first step can also be like a handshake of a new contact. 3 ReTweets a day will sound like a lot in the beginning, but imagine if they were 3 business cards you were handing out? You would do it then wouldn’t you ? 
Have fun and get out there with your RT’s!
Sally Walker
Sally Walker Media Labs
www.sallywalker.me.uk
