Don’t get ‘your’ message across – get ‘theirs’

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In this post our resident Copywriting expert Sam Thewlis talks about pitching the *right* message to your customers. You may think I am barmy. There are many who might agree with you. In this instance however, I am not completely barking- there IS a method to my madness. Copywriting covers lots of things, but at the [...]

Get to grips with your grammar!

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|In this post our resident Copywriting expert Sam Thewlis gets grumpy about godawful grammar! I have a confession to make. I am a grumpy old grammarian. I am the sort of person that exclaims at extraneous ‘e’s (as in potatoe and tomatoe), agonises over additional apostrophes sprinkled with gay abandon in writing and who refuses to [...]

Copywriting for Customers

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Here our resident Copywriting expert Sam Thewlis explains why your web copy should speak directly to your ideal customer. Now before you start thinking I am touting for business, I am not talking about my own customers who come to me for (very good and exceedingly reasonably priced) copywriting, but your customers, and I want [...]

5 Reasons To Use a Copywriter

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Today’s blog post is from our resident Copywriting expert Sam Thewlis, who starts off with the basics of why you might need to hire a professional copywriter to help your business. Why would I need a Copywriter? It is a simple enough question- most people can read and write so why would your business want to spend [...]