Out of the mouths of babes: How asking “why” generates great PR

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In this post our blog PR expert Lesley Singleton explains how, by acting like a 4 year old and constantly asking “why”, you can drill down to the heart of your story. My job is one of those I still can’t quite explain to my Dad. Even after all these years, I’m pretty sure he still [...]

How to make your PR more newsworthy

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Guest blogger Lesley Singleton has been working in consumer PR and the media for more than a decade. In that time, she has worked for big London PR agencies (including PR Week’s “Agency of the Year”) as well as in-house for a major airline and a high street bank. Here she gives some advice on [...]