3 tips to prevent your online activity taking over your business

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You’ve heard the hype, maybe you’ve been seduced by the latest buzz of this social media or that, and suddenly everyone is an expert and can tweet, like, recommend, etc. Essentially people are talking to people as they always have, but they are talking more and faster and louder – so how to tap into [...]

How to Write a Fabulous Newsletter

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Have you thought about a different way of marketing your business to your customers via a regular newsletter in 2011? What makes a fabulous newsletter? Consider the newsletters that you subscribe to. What makes them stand out? Is your newsletter a means for you to sell, sell, and sell, to your existing and potential customers? [...]

How the ‘Me Too Syndrome’ Could be Killing Your Business

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With the event of social media it’s more important than ever to build your brand and find your own unique position within the market place to avoid dying out like an old decrepit dinosaur. Many mums in business come to me asking the same question: “What do I need to do to be successful in [...]

Internet Marketing Workout #2

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So how did you all get on with the first tasks from last month? Easy huh? Bet they got you thinking though. The trouble (or even benefit) of any aspect of internet marketing is that the internet constantly changes. So you need to keep up with the times to make sure whatever you are doing [...]

Budget Online Marketing Tips for Small Businesses

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For many first time online business owners getting sales through the door, or onto their website, seems almost an impossible mission. That is unless you have unlimited financial resources, which is often not the case. There are however a few budget tips which with time will help the business grow sales, making funds available for [...]

Mum’s The Boss Guide to Twitter

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People use Twitter for many different reasons – to chat, to celebrity-watch, to keep up to date with a particularly industry or market sector, or to promote a blog or a business. Whatever your reasons for using Twitter there are certain things you should be mindful of but these are particularly important if you are [...]