Motivation & Inspiration for mums in business
In this guest post freelance photographer and owner of Aloha Photography Anna Brim shows you how to make the most of your products online with her Introductory Guide to Product Photography. What sort of image? One of the first questions I ask clients is where the images will be used. This is the most important thing [...]
In this post our blog PR expert Lesley Singleton talks about how gaining the press coverage you want is about more than a just well written press release and a database of journalists. PR is an essential part of any marketing campaign. Well, I would say that, I’m a PR consultant after all. But today’s [...]
Having recently celebrated another birthday, I fancied a bit of a change of image so last month I had my hair cut much shorter and died auburn. It feels great but…… I now no longer look anything like my ‘mug shot’ on Facebook, LinkedIn, SKYPE or any other platform on which I have sent my professional [...]
In this post our blog PR expert Lesley Singleton explains how, by acting like a 4 year old and constantly asking “why”, you can drill down to the heart of your story. My job is one of those I still can’t quite explain to my Dad. Even after all these years, I’m pretty sure he still [...]
If you’re in business you have to be able to blow your own trumpet and shout about your success. You can’t afford to be a shrinking violet when it comes to celebrating what’s great about your business. But when does self promotion become self absorbtion and start to get on people’s nerves? We all know [...]
For many first time online business owners getting sales through the door, or onto their website, seems almost an impossible mission. That is unless you have unlimited financial resources, which is often not the case. There are however a few budget tips which with time will help the business grow sales, making funds available for [...]
There seems to be is an ever growing number of business awards. Amanda Farren, award winner and host of the Mumpreneur Business Awards spoke about this topic at our MTB Hertfordshire launch meeting and talked about 3 key questions: Why are they important? Why should I enter? How can they help my business? They are free [...]
In this post our blog PR expert Lesley Singleton looks at the ways in which bloggers and PRs can work together and enjoy a mutually beneficial relationship. My name is Lesley, I am a PR and I want something for free from bloggers. Shock horror! Allow me to explain… I’ve been working in PR and the media [...]
In this post our our blog PR expert Lesley Singleton suggests you look at the story behind you & your business to see if there is something newsworthy to say. As competition for space in newspapers and magazines is fierce, I’ve spoken before about the importance of thinking laterally when it comes to trying to [...]
Guest blogger Lesley Singleton has been working in consumer PR and the media for more than a decade. In that time, she has worked for big London PR agencies (including PR Week’s “Agency of the Year”) as well as in-house for a major airline and a high street bank. Here she gives some advice on [...]
In our first year in business we have spent the princely sum of £30 + VAT on promotional activity, paying for an insert service which interestingly had a zero return on investment! However we have managed to appear in the local press 3 times, the national press once, and have been interviewed on our local [...]
